soft resource meaning in English

软资源

Kfc ' s model is a trilogy : to fully consider the soft resources and hard resources ; to create a business model and use brand to coverage it
肯德鸡的这种模式是三步曲：软资源，硬资源全面考虑；创造出一种经营模式；把这种模式用一个品牌加以覆盖。
Hard resources are consumed while being used , the process is exclusive , which means they can be only used by one time . instead , soft resources can be reproduced
硬资源在使用中被消耗，使用过程有排他性，我用了你就不能用。软资源在使用中不仅不被消耗，还在使用中繁殖。
But , must create the first - class enterprise , carrieson the first - class production , must depend upon the enterprise theresearch and development ability , the core technology , the enterpriseculture , the idea mentality , the enterprise talented people , the staffquality and so on the soft resources
但是,要创造一流的企业,进行一流的生产,就必须依靠企业的研发能力、核心技术、企业文化、理念思路、企业人才、员工素质等软资源。